TheJoe Fashion Brand E-commerce Website Development & Shopify Migration

Client: Thejoe.in

Role: Project Lead, E-commerce Developer, and Digital Marketing Strategist

Project Duration: 2-3 weeks (Development), 1.8 years (Ongoing Maintenance)

Commercial: $250

Overview

As the founder of PerformDigi Monetize Pvt. Ltd., with 7 years of experience in digital marketing and e-commerce development, I created an e-commerce website for The Joe, a growing fashion brand with over 150 products across multiple categories. The initial build took 2 to 3 weeks, focused on delivering a user-friendly, mobile-responsive platform with advanced payment capabilities.

Key Deliverables

• ✅ Full Website Development: Built a complete e-commerce store featuring 150+ products across 5–7 categories.
• ✅ Payment Integration: Added COD, prepaid options, and third-party payment tools like JustPay for secure checkout.
• ✅ Custom Product Page: Redesigned the default theme product page as per client requirements to enhance UX.
• ✅ Mobile Optimisation: Ensured 100% mobile responsiveness for higher conversions.
• ✅ Custom UI/UX: Created a UI map with intuitive banners, sliders, and offers to improve store navigation.
• ✅ Shopify Migration: Migrated the site from WordPress to Shopify for improved performance, speed, and scalability.
• ✅ Digital Marketing: Provided ongoing services including Facebook ads, influencer marketing, WhatsApp marketing, social media management, and email marketing—driving consistent growth in traffic and sales.

You can view the live website here: https://thejoe.in/

Project Description

I'm Pawan Saini, founder of PerformDigi Monetize Pvt. Ltd. I specialise in e-commerce development and led the creation of Thejoe.in, an e-commerce store with over 150 products. We built the site in 2–3 weeks with COD and JustPay integration and fully customised the product page to match client expectations. After managing the website for 1.8 years, we migrated it from WordPress to Shopify, improving performance and scalability. My team continues to handle their digital marketing—Facebook ads, influencer promotions, WhatsApp marketing, and more—consistently boosting traffic and sales.